Seth Godin has made a living on encouraging businesses, churches, teams, and individuals to give people something truly Remarkable. You don’t attract new business by being as good as the other guy. You don’t make an impact on someone’s life by doing the ordinary. You can’t create a culture of winning by going through the motions. You can’t stand out by just getting by.

I believe in being Remarkable. I don’t like doing the same old same old and I tend to steer clear of organizations who do. My time and my efforts are precious commodities. If you want them you have to show me that you are at least willing to become Remarkable.

Example of the Remarkable:
There was a white box waiting for me in my office this morning. I noticed that the Catalyst logo was on one side and so I immediately tore the box wide open.

I have attended the Catalyst Conference for 4 out of the last 5 years. It has been one of the highlights of the year for me because each year it gets better and better. The conference delivers big time in content and character. I hear amazing speakers and see amazing things which in turn feeds my creativity so I can be a better leader. Since Catalyst always aims to surprise I wondered what would be in the box.

What I found inside was a brightly colored metal canister. This year’s theme is Reverb. The art work featured noise lines and loud colors and the words “effect big.” One side of the drum had instructions on how to register and another side listed the featured speakers. I was already excited about this pacakage and I hadn’t even fully opened it yet!

Inside I found a whole mess of Catalyst swag.

There were window clings and those rattle magnets.

Inside I found atomic fire balls and 8 of the World’s Longest Event Brochures.

There was also a calendar poster so I can count down the days until Catalyst begins.

On top of all this there were also a couple of other little items and an event DVD.

They could of just sent a brochure and a registration card. Instead they sent a story.

Instead of sending me what was expected they sent me something Remarkable.