If you have not read The Tipping Point, Blink, or Outliers than you are probably unfamiliar with one of the greatest storytellers and one of the most brilliant writers around- the great Malcolm Gladwell. Gladwell’s latest, What the Dog Saw and Other Adventures, is a collection of his favorite articles written for The New Yorker. Gladwell has the uncanny knack of drawing you into something that is at first mundane and somewhat uninteresting. However, you quickly begin to find a hidden nugget of wisdom or truth right smack dab in the middle of a story about Hush Puppies or airline disasters.

That’s why it came as no surprise to me that as I was reading his article about Ron Popeil last night I was reminded of the most important truth for authentic God-honoring ministry- the key is making Jesus famous.

You don’t know who Ron Popeil is? I’m certain that you know about his greatest product to date: The Ronco Showtime Rotisserie & BBQ. The tag line is unforgettable: (Say it with me) Just Set it & Forget it!!! The Showtime has sold millions of units and made a billion dollars all because of a twenty eight minute and thirty second informercial filmed and financed and starring Ron Popeil. According to Gladwell, Popeil “didn’t use a single focus group. He had no market researchers, R&D teams, public relations advisers, Madison Avenue advertising companies, or business consultants. He dreamed up something new in his kitchen and went out and pitched it himself.”

Gladwell makes it perfectly clear that in the informercial- in any of his infomercials- Ron Popeil is decidedly not the star. The product is the star! Ron built a product that is designed well- designed in such a way that the user can see “the magic happen” and Ron simply shows the thing off. He lets the machine sell itself!

So what does that have to do with making Jesus famous? I am NOT comparing Jesus to a stupid rotisserie or even saying that ministry is about selling Jesus as a cheap product. Repeat: I am NOT comparing Jesus to a stupid rotisserie or even saying that ministry is about selling Jesus as a cheap product. Heaven forbid that I reduce the King of Kings to a thing like that! However, I have learned a valuable lesson from Mr. Popeil.

As a minister of Jesus Christ the greatest way for me to make Jesus famous is to allow people to see more of Jesus than they see of me.

Jesus said that when He is lifted up, then He will draw everyone unto himself. (John 12:32) That is a powerful promise! The power of love was made evident when Jesus was lifted up on the cross. The power of new life was made known when Jesus was raised from the dead. As Jesus ascended into heaven the power of mission was given to us. The power of Jesus is still best understood and radically experienced when we lift Him up to a dying and broken world.

If we would lift Jesus up higher than our churches, higher than our ministries, higher than ourselves… If we would make it our goal to make the name and person of Jesus Christ more famous than ourselves… can you imagine what would happen?

Do you want to make a difference in the lives of others? Do you want to see marriages healed and families strengthened? Do you want to see people released from lives marked by fear, greed, pain, and sorrow?

Than get out of the way and lift high the One who can really change broken lives.

Lift up Jesus Christ- put Him at the center of your ministry and life- and let him be the star.