Ok, all the crude, vomitous humor and abhorrent language aside, director Kevin Smith usually thinks way outside the box. Smith has done some pretty unlikly things during his time in the spotlight. He has made movies on a shoestring budget yet he has still been able to attract big audiences. He has made movies that speak directly to his fanbase, The Viewaskeniverse, and yet many of his films have had mass appeal. Smith works on and off for those in the comic book industry helping to reinvent or revive old franchises such as the Green Arrow and Daredevil (DC and Marvel respectively).
Now Smith, hoping to create synergy between his fans, technology, and geekdom, is embarking on a new stunt that many Hollywood directors could learn from.
In an ingenious new ploy, (Smith) has recorded a commentary for “Clerks II” that will be available for free download on iTunes, encouraging viewers to take their iPods to the theater for a second viewing.
I would like to see this happening alot more. I think that video podcast has helped spread word of mouth and excitement about upcoming films. Disney/Pixar used them for “Cars” and Paramount for “Nacho Libre.” Director Podmentary could catch on as well. If there’s more money to be made…
Via
New York Times (Subsription only)